A business plan is the blue print of your company rather
it’s a startup or a pre-existing company that’s venturing into new avenues.
However, in both cases the business plan is the tool that is used to benchmark
rather or not your company/project is a sound investment in the eyes of
investors. There are key expectations that venture capitalist look for in a
business plan. Experts such as Matthew Swyers, founder of The Trademark Company
and former trademark examining attorney for the United States Patent and
Trademark Office, and Shark Tank venture capitalist and FUBU clothing founder
Daymond John writes “5
Things Your business Plan Absolutely Must Have”, and “What
Venture Capitalists Want: 4 Tips”.
From experience, one of the most important question
investors want answers is “how much return I will get and how fast?”
Interesting know that Daymond John states, “Proof of Concept” is first.
According to Daymond, investors want to the proof of the numbers, they want to
know how much money your idea has already made (John, 2015) .
Whereas Matthew states that investors want to know “how much will your sales
increase do to there investment?” (Swyers, 2012) Help yourself before someone
will help you. Although business is risky for entrepreneurs, investors will
only take a calculated risk on any venture. Investors want to know that you
already have a market and Daymond John states that it’s several ways to prove
that such as, sales
numbers, a successful crowdfunding campaign, and market studies (John, 2015) .
If you were already making money, why would you need investors? Businesses are
meant to grow. That is the precise reason why Matthew Swyers is saying
investors are interested in your growth after the investment (Swyers, 2012) . If there is no growth there is
no need for the investment and no reliable means to recover the investment.
Experts
Matthew Swyers and Daymond John both had excellent insights on creating a
successful business plan. A couple key takeaways would be to have a successful
crownfunding campaign, that way you build a supporting audience in the process.
Matthew also states the importance of being unique (Swyers, 2012) ; although many ideas are not
original your idea must have a unique twist in order to be considered by
investors. Daymond John states that knowing your competition and being unique are
not enough, you also have to know your pitfalls and have a contingency plan (John, 2015) .
In creating a solid business strategy for LODI Music group, there will be
contingencies built into the plan to insure a more solid structure.
References
John, D.
(2015, October 26). 5 Things Your Business Plan Absolutely Must Have.
Retrieved January 7, 2016, from Daymond John's Launch Academy :
http://www.djlaunchacademy.com/5-things-business-plan-absolutely-must-2/
Swyers, M.
(2012, April 12). What Venture Capitalists Want: 4 Tips. Retrieved
January 7, 2016, from Inc.:
http://www.inc.com/matthew-swyers/what-venture-capitalists-want-4-tips.html
