Sunday, November 29, 2015

Gangsta Rap Kills Hip-Hop: A Lost Culture

By Jerome Joyce

Outside of what many people may believe about Hip-Hop it’s not a genre of music, but a culture built around R.A.P. music (Rhythm And Poetry), dance, tagging and DJ’s. After the rap music was broken into different categories, such as gangsta rap, down-south rap, and snap, hip-hop was used to define the original type of rap that the culture itself was built from.
Photo Credit: Black Culture Is Popular

Hip-Hop the cultural movement was crated in the early 70’s in the South Bronx, kids got together to keep away from the gangs to impress themselves in the form of visual arts (graffiti art or tagging), dance (b-boying or break dance), verbal expression (rapping or rap) and an aural expression (DJ’ing).  Kids wanted to get off the street and do something positive through music. When hip-hop first started the rhymes that were told were more story-like than what’s being released today. The basis of these stories was about self-empowerment and had a positive tone.

In the 1980’s the hip-hop culture expanded out of the community and became main-stream and commercialize, breaking into the before mention sub-genres such as gangsta rap. When gangsta rap came to life hip-hop died, the culture was broke. The DJ wasn’t needed because the sound was different, the difference is sound change the dance almost to elimination, the graffiti art didn’t exist no more, but more importantly the positive message to empower a group of people was silenced.

Unfortunately sex, violence and drugs sells faster than a positive message, which made the records companies encourage the artist to write more gangsta rap, which resulted in the death of a lost culture. Surely Hip-Hop still exist, but now it’s considered a genre of music that is mainly conscious rap. The art of DJ’ing has changed to a computer assist form of mixing, which is no longer a craft. Since the song “Lean Back” became popular, songs such as “Watch Me Whip” instruct the dancing done today; dancing is no longer a form of expression.

 Since the fall of the culture there has been many speculations that says gangsta rap is the cause of the heighten violence in the urban communities. Although this statement hasn’t been proven, but if Hip-Hop was created to keep the community away from violence, destroying hip-hop may have introduced them to violence.

Sunday, November 15, 2015

Making It In Music Without A Deal

Making It In Music Without A Deal
By Jerome Joyce

In the communication era, and the advancement of technology has made it far more easier to release and promote and album. With the aid of an laptop, a few recording accessories and access to the internet, a new artist can create and self-publish their own music. Artist such as Soulja Boy, D-Low, and Silentó have all “made it” before they had an actual record deal.

Soulja Boy made his debut by creating a YouTube dance video entitled “Crank Dat Soulja Boy originally created in a software called FL Studio and then professionally reproduced. The song was number one on the U.S. Billboard Hot 100 for seven weeks and received a Grammy nomination (Daniel Kreps , 2008). Soulja Boy later was signed to Interscope Records.

The D-Low Shuffle, created by D-Low (Darrion Simmons) was another YouTube dance craze in 2014 and was featured on the Steve Harvey Show. After over 9 million views on YouTube, D-Low is now signed to Atlantic Records (Holiday, 2013).

Silentó is the creator of the latest dance song entitled “Watch Me (Whip/Nae Nae)”. The song was so popular people were posting their own videos which were later featured on the Ellen Show, creating a unique viral buzz.  The song’s popularity also gained it’s time on the Tonight Show with Jimmy Fallon.  Watch Me peaked at number 3 on the Billboard Charts and spent a total of nineteen weeks on the charts (Billboard, 2015).  

Record companies have the same expectations of a bank loan, banks want to know how and if they can make a return on their investment. Social media gives a new artist a free opportunity to promote their work and build popularity; while doing so an artist can earn revenue through sites such as YouTube, iTunes, Google Play and CD Baby. If the artist can prove their music can generate revenue, then a record label wouldn’t hesitate signing that artist.

Hint: The one thing the above artist all have in common is that they made dance music. DJ’s are the first to play and the key to a song getting heard and popular. Makes songs people can enjoy and party too, they will get shared and become popular.

References

Billboard. (2015, July 18). Watch Me. Retrieved November 14, 2015, from Billboard: http://www.billboard.com/artist/6495286/silento/chart

Daniel Kreps . (2008, January 4). 2007 Nielsen Numbers: Groban, Eagles, Nickelback, Soulja Boy Lead. Retrieved November 14, 2015, from Rolling Stone : http://www.rollingstone.com/music/news/final-2007-nielsen-numbers-are-in-with-groban-eagles-nickelback-soulja-boy-leading-the-way-20080104

Holiday, K. (2013, April 7). FSD Feature: DLow Talks Record Deal, Chicago's Bop Scene & DLow Shuffle. Retrieved November 14, 2015, from Fakeshore Drive: http://www.fakeshoredrive.com/2014/04/fsd-feature-dlow-talks-record-deal-chicagos-bop-scene-dlow-shuffle.html/